Jenny Lai '10/AP
Designer & Owner

New York, NY

Jenny Lai is the creative mind behind the experimental brand "NOT" which includes ready-to-wear womens collections as well as custom clothing for musicians and dancers that are pushing the boundaries of performance. Prior to creating NOT, Jenny strove to experience design from all different angles of the industry. This led her to study traditional artisans' techniques with the Carla Fernandez studio in Mexico City, design jewelry for a women's cooperative in Rwanda, and apprentice in the atelier of Viktor & Rolf in Amsterdam and Boudicca in London. She returned to New York in 2011 to form her own studio.

Go Back